This must-have guide to special event production looks deep behind the scenes of an event and dissects what it is that creates success. It analyses the process - the planning and business aspects - to provide a unique guide to producing a variety of events from weddings to festivals. It thoroughly explains event design, budgeting and human resource concerns, the role of the well-crafted proposal, contracting, onsite event management, and the latest trends in sustainability and technology.


This new edition has been significantly updated to include:


  • Three new chapters: Event Design, Information Technology, and Sustainability and Event Production.

  • Updated and new case studies.

  • New Industry Voice feature in each chapter, including interviews with industry experts from around the world commenting on their experiences with event planning and production. 

  • New content on: ritual, audience engagement, mobile technology, volunteers, risk management and safety, venues, and sustainability standards for events.

  • Enhanced online resources including: PowerPoint lecture slides, checklists, glossaries, additional questions and challenges, web links, sample contract templates, production schedule templates, and evaluation forms.


Incorporating pedagogical features, this easy-to-read book is packed with photographs, diagrams, flow charts, checklists, sample forms, and real-life examples. It steps through the whole process from creating a concept and writing the proposal at the outset, to budgeting, writing contracts, risk assessment, directing and managing the event, and following up at the end of the event. This is a must-have resource for event producers, planners, managers, caterers, and students. 


This text is part one of a two-book set; also available is Special Events Production: The Resources (ISBN 978-1-138-78567-0). This book offers an in-depth guide to the technical aspects of a big event such as lighting and audio systems, visual presentation technology, special effects, staging, and temporary outdoor venues.

  • LinkedIn Social Icon
  • Facebook Social Icon



Content and Intellectual Property. I, Doug Matthews, own the full copyright to the content of this web site. I leave it up to the conscience of readers to respect this intellectual property and to ask for permission before reproducing any of the content, including original writing, images, or videos, for any purpose. This may be done by contacting me directly at Please have the same consideration for any of the content that has been contributed by others.

gearsixcreative, 1104 - 288 Ungless Way, Port Moody, BC, Canada       T: 604-492-2001       E: